About FOF

FOF’s founder, Anthony Holzman-Escareno, is a 2016 graduate from the University of Oregon’s Warsaw Sports Marketing Center MBA program. He currently works for NFL media as a football researcher. During his time in the program, he focused his studies on the promotion, marketing and branding of NFL players. He’s interned at multiple sports agencies, including Athletes First in Laguna Hills.

The NFL’s Collective Bargaining Agreement and NFL player contracts have been a passion of Anthony’s for many years. He formerly operated In2TheLeague.com, which focused on these two aspects of the game, for two years but took the site down during grad school. Anthony has also spent time as a Pop Warner Football Coach.

From a homeless, ninth-grade dropout to an MBA graduate, sometimes the best products come in the worst packaging. Long live the rose that grew from concrete.

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